about lulu

     LULU(郭晓璐), 出生于中国。英国时尚产业硕士,并修完了牛津大学的数字化营销战略学科。对生活乐观积极,拥有强烈的责任心和能动性。热爱文学、艺术、环保、新科技。现定居于瑞典,先生是瑞典人。郭晓璐从事时尚产业10余年。设计师、品牌策划、品牌经营管理、瑞典数字化营销媒体专栏作家、ULUL生活馆创意总监和公众号博客主。曾就职于多个国际知名品牌,专注于品牌运营和多元化零售业的运作,以及当代市场推广、新媒体、数字化营销、公共关系、社交媒体等。并创建了用欧洲思维做品牌系列课-品牌建设和品牌营销。同时还积极参与瑞典各协会的活动,致力于国际创意产业平台的建立,为世界创意性人才和企业提供更多合作机会。

同时,她热衷慈善事业,是瑞典儿童慈善机构 BARNFONDEN的长期捐助者。


LuLu (Xiaolu Guo), born in China, graduated in the UK, with a Master’s degree in the international fashion business, and completed Oxford Digital Marketing-Disruptive Strategy Programme. Settled in Stockholm and married a Swedish gentleman.

Lulu is an optimistic, responsible and motivated person, takes a keen interest in literature, art, environmental protection and new technology. She has engaged in the international fashion business for more than 10 years as a designer, creative director, LNO, controller, writer, digital marketing columnist, ULUL lifestyle director and Blogger etc. She has an extensive experience of branding, Omni-channel retailing, management as well as marketing, digital marketing, PR, social media. Lulu has created Branding and Digital Marketing courses, and participated to create the international creative platform which provides opportunities for both creative talents and enterprises worldwide.

Meanwhile,  LuLu is enthusiastic about charity. She is a regular donor of BARNFONDEN which is a Swedish children’s charity.